1
Define the ad job
Name the audience, the product, and one action you want the viewer to take. Decide whether the first concept should demonstrate a feature, answer an objection, or show the product in context. A narrow brief makes ai ad creatives easier to judge.
2
Check the actual access terms
Before building a campaign around any tool, inspect its current generation, export, and commercial-use terms. A free preview is not necessarily a usable finished ad, and access conditions can change. Keep your script and source assets outside the tool so you can switch approaches.
3
Review before publishing
Check that the product depiction, claims, captions, and call to action match what you can substantiate. Then compare the concept against the placement where it will run. Treat generated material as a draft for human review, not proof that an ad is ready to publish.